Just Cuts launches UK product website
When Australian hair salon brand Just Cuts opened their first UK salon in 2018, they brought along their own range of haircare products, JUSTICE Professional. Initially only available on Amazon or in Just Cuts salons, the decision to launch a UK website seemed like a no-brainer after seeing sales boom.
Amber Manning, CEO of Just Cuts UK, took the decision to launch a UK-dedicated product website, “It’s amazing how popular our products have been in the UK in the last 18 months. So many people have used our salons and products whilst travelling in Australia and New Zealand, but I didn’t realise how quickly they would switch to buying our JUSTICE Professional range when we tested sales on Amazon in the UK.”
Selling between 30-100 products a day on Amazon, Just Cuts decided the market need was enough to launch a UK product website with orders being fulfilled from a South London warehouse. Products range from £6-£12 and cover every aspect of your haircare regime – from maintaining the cut, to styling your hair and keeping it in good condition.
The 4 top-selling products that’ll do your hair JUSTICE:
Smooth & Groom: Perhaps the most popular product on offer is this conditioner that enriches, strengthens and smooths your hair with every use. Whilst it tames your frizz (a bug-bearer for us all!), it gets to work on sealing and repairing your ends, so it doesn’t look lifeless. The hydrolysed protein will repair the structure of the hair, add shine and condition and the fragrance of fresh peach, tangerine, pear and raspberry will leave it feeling fresh for longer. All of that for less than £10 – what more could you want?
Cool Mint Shampoo & Conditioner: This is another of the hero products in the range. And you’ll probably guess exactly what this one does. Whilst the shampoo hydrates and stimulates the scalp, encouraging healthy hair, the conditioner helps the scalp to detox and smooths the hair. This is perfect for both men and women and works on all hair types. What’s not to love?
Treatment Mask: If you’re off on your holidays this summer, your hair is likely to get some sun damage. The mask acts as a healer and is designed to repair porous, damaged hair. It works by penetrating the cuticle and adding protein to moisten the inner structure to the hair – improving elasticity, shine and strength. It even comes in a travel size, so it can go in your hand luggage.
The website brings together all of these products and many more. Salon-quality haircare products at an affordable price is just one of the reasons why product sales have driven us to launch the website.
For more information, please contact Liam on 07395 641 523 or email@example.com
Images available: product stills, promo shots etc.
JUSTICE Professional Influencer Coverage
JUSTICE Professional has been lucky enough to collaborate with a few influencers recently from the UK, Australia and New Zealand. Keep reading to see the beautiful content created, and if you’re a creator yourself, reach out and let’s collaborate!
@ozproductjunkie showcases a few JUSTICE Professional goodies, you can check out her post to see her thoughts on the products she tested out.
@rachelbeautystyle enjoys our Treatment Mask to help repair her hair after heat styling, and our Curl Crème to help achieve those voluminous waves. Plus, we hear he hubby is a big fan of our Clay too!
Grand Opening Of The JUSTICE Warehouse
At 11:15am on Friday 26 May, 2017 Denis McFadden addressed over 80 guests who gathered to celebrate the grand opening of the new JUSTICE Professional warehouse and international distribution centre in Caringbah, NSW.
‘We started Just Cuts 11kms away at Hurstville in 1983. Our first franchise opened in 1990 at Engadine, NSW and next week the 199th Just Cuts franchise will open in Gordon, NSW. Today, we are looking at this warehouse opening as our first very day of our very first business. This warehouse will add real value to the Just Cuts Franchise brand. We hope to be able to do it quicker and we hope to get pricing better. We’ll have more control to be innovative and try new things. And, it will add another reason why a potential franchisee would consider this brand a lifetime investment.’ Denis said.
The JUSTICE Professional warehouse and IDC will be a one stop shop to support the Just Cuts system. Stocking over 200 SKU’s from day one, the new warehouse and IDC has also created new jobs in the Sutherland Shire, NSW increasing the Just Cuts Franchising and JUSTICE Professional team to 18 people. The Honorable Scott Morrison, Federal Member for Cook, and Treasurer accepted the invitation to officiate the ribbon cutting. ‘My passions are here in my own community and Denis is the same. This is your community’, Mr Morrison said.
‘We really get that small business drives employment, drives the opportunities, helps people realise their entrepreneurial dreams and allows them to be their own boss. What’s also exciting about Just Cuts is this facility is about serving your customers and particularly your franchisees, and it’s taking your business to the next level. The reason you’ve been so successful is the care and attention I think, the passion and commitment you’ve shown to your franchisees, they are your business and they are your connection to your customers. The brand is strong, it’s a great idea and it’s been well executed. The passion among the Just Cuts community is there for all to see.’ Mr Morrison said before inviting Denis and Grant Denyer to join him to declare the facility open and cut the ribbon.
Just Cuts Brand Ambassador, Grant Denyer and his wife Chezzi Denyer were up bright and early to make the trip from Bathurst to Caringbah on Friday morning to join Denis and team to celebrate the milestone. ‘My relationship with Just Cuts™ dates back to 1999 when the brand sponsored my first ever car race at Bathurst. In many ways, they were responsible for kick starting my racing career and have backed me from the very start. I’m thrilled to be here. And I’m proud to be more than just an ambassador – I’ve been a loyal Client of my local Bathurst salon for years!’ Grant said.
And, it seems the Australian Treasurer and Gold Logie nominee bonded at the event. Grant shared these words on Instagram post event along with a selfie of himself and Mr Morrison. ‘He didn’t want to talk about the budget, he was excited to show me had the 1979 Bathurst race on his phone. We watched the first few laps together. We shared a ‘moment’. It was nice.’
Architecturally designed with a bold façade of timber with fire engine red accents and located in the new industrial development zone at Caringbah NSW, the JUSTICE Professional warehouse and IDC is the latest innovation for the Just Cuts brand. ‘We wanted to add value to the investment Just Cuts Franchise Owners have in the business.’ said Just Cuts General Manager, Amber Turnbull. ‘We have increased the buying power for 190+ salons across Australia and New Zealand overnight and will be able to support 2,500 Just Cuts Stylists and 100,000 Clients per week with a better end to end solution. It’s all about quality and value for the Just Cuts community.‘ she said.
'We launched JUSTICE Professional in 2013 with NIL sales and 14 products in the range. Today we stand in our new, custom-built, 400-pallet capacity warehouse (we outgrew the previous warehouse arrangement) in less than four years. Our range has grown to 23 products plus our new Professional Home Hair Colour range which features 20 fashion colours’. said Denis.
– ENDS –
For further information and to organise a photo or interview with Denis McFadden, CEO and founder of Just Cuts™ or Amber Turnbull, General Manager, please contact:
Just Cuts™ Brand and Communications Manager
+61(2) 9527 5444 or firstname.lastname@example.org
2018 New Product Launch
Just Cuts delegates attending conference in Alice Springs this week were the first to see and touch the NEW products on offer in the JUSTICE Professional range.
The unveiling took place on Tuesday 24 July and was presented by the National Sales and Education Manager.
JUSTICE Professional is the range of professional haircare and styling products available for purchase exclusively at Just Cuts salons across Australia, New Zealand and the United Kingdom.
2018 NEW PRODUCTS OVERVIEW
NEW Perfect Violet Treatment Mask 250ML HIGHLIGHTS | SHINE | COOL BLONDES
Product Description: Designed to revitalise highlighted blonde or colour treated hair, refresh natural grey/ white hair with added strength. Our true violet adds shine and tone to the hair minimising unwanted warmth. Gives shine without weighing the hair down. What it does: Panthenol and Hydrolysed wheat proteins are added to intensively strengthen and nourish deep into the hair shaft, smooth the cuticle, bringing added vitality and shine. How to: Apply to cleansed damp hair evenly through the mid-lengths and ends. Allow to develop for up to 5 minutes, rinse thoroughly. Use weekly or for intensive results after every shampoo.
NEW Smooth and Groom Travel Size 50ml ENRICHES | STRENGTHENS | SMOOTHS
Product Description: Our best-selling conditioning cream now comes in travel size! Want to increase shine, soften and brighten your hair? Smooth and Groom enriches, strengthens and smooths the hair. What it does: A rich conditioning cream that improves styling without leaving an oily feel. Gives shine and softness and provides exceptional brightness to hair. Repairs cuticle damage and reconstructs the hair shaft. Contains Japanese silk proteins to strengthen and thicken the hair. Tames frizz and smooths hair to improve the overall appearance. Adds control to strong unruly hair. How to: Squeeze a small amount into your palm and distribute evenly into damp or dry hair from roots to ends. Layer the product to create stronger results and more control. Dry hair and re-apply to the ends to add definition. Use daily for best results. And don’t forget – this is a concentrated product, so less is more.
The NEW products are now available online and will be available in Just Cuts salon in August.
– ENDS –
For further information and to organise an interview or photo with Amber Turnbull, General Manager of Just Cuts please contact:
Just Cuts Franchising
E: email@example.com, firstname.lastname@example.org
P: 02 9527 5444